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Cathay’s New Colours



Photo Cathay Pacific

CATHAY PACIFIC Airways has celebrated another major milestone in its 70-year history with the introduction of its latest aircraft livery. The colour scheme was showcased on one of the carrier’s Boeing 777-300ERs, B-KPM (c/n 36159), during a special event at the airline’s Hong Kong International Airport home, on November 1.

The airline says the new livery will be progressively introduced across its entire fleet over the next five years as each aircraft goes through its normal maintenance schedule. More than 150 jets will eventually receive the new look.

The new livery comprises three key design elements: the updated and streamlined ‘brushwing’ motif, which was launched in October 2014; a simplified colour palette to Cathay Pacific green, grey and white; and more prominent use of the company’s name and logo.

“Today represents the beginning of a new era for Cathay Pacific,” said Chief Executive Ivan Chu. “It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”

Also as part of upgrades, the carrier will introduce the Airbus A350 XWB, further enhancing its products and services as well as expanding its network.

Filed Under Commercial Aviation News.


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