It isn’t everyday that a new British airline launches, and it’s even rarer to gain an insider glimpse into its formation. Sam Pritchard, programme director at BA Euroflyer gives us an exclusive insight into how the ambitious new venture took flight.
Flight BA2758 from London/Gatwick to Amsterdam on January 17, 2023, looked and felt like any other British Airways short-haul departure. Its passengers enjoyed the flag carrier’s signature service on the 45-minute journey, perhaps none the wiser to the fact that they were part of an important milestone for a new airline. However, if they looked closely, a clue was there: they were the first recipients of boarding passes stating that the flight was “operated by BA Euroflyer”.
While seemingly routine at first glance, getting to this stage represented more than 18 months of planning and work to create BA Euroflyer, a wholly owned British Airways subsidiary based at London/Gatwick and operating a large network of short-haul routes.
Having worked on projects and programmes at British Airways for more than ten years, I’ve been fortunate to have been involved in a number of exciting strategic initiatives, ranging from the …
