Following the dramatic collapse of talks with Boeing, Embraer has dusted itself off with renewed vision and vigour. Gordon Smith caught up with Martyn Holmes, the new CCO of Embraer Commercial Aviation, to learn more about the firm’s bold new strategy
Starting a new job is often a fraught affair, but when your role is to sell aircraft and supporting services in the middle of a global pandemic, it certainly adds an extra level of spiciness to opening proceedings.
This most challenging of assignments has been handed to Martyn Holmes, chief commercial officer of Embraer Commercial Aviation, who started his new role last August as part of a wider restructuring of the senior management team. At least memorising the names of new colleagues didn’t feature on his to-do list – Holmes joined the Brazilian manufacturer almost a decade earlier, with his previous remit covering Europe and Central Asia.
