Branding the Skies

The word ‘Landor’ conjures up a very specific image for aviation enthusiasts. However, British Airways’ famous dark blue and grey livery, worn by the fleet from 1984 to 1997, is just the tip of the iceberg, as Landor’s chairman and global creative officer Peter Knapp explains.

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The dark blue and grey British Airways livery in service from 1984 to 1997 is among Landor’s most iconic work.
V1IMAGES.COM/ MICHAEL LEUNG

Best known in the aviation world for the British Airways livery of the 1980s and 1990s, Landor’s work with airlines began in 1967. The company was tasked with revitalising Alitalia’s corporate identity and, in 1969, unveiled a livery that has received only minor tweaks in more than half-a-century. Their subsequent work for Singapore Airlines is another colour scheme that has stood the test of time.

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