As COVID-19 continues to ravage much of the aviation industry, airlines globally have cut plans, deferred orders, and withdrawn aircraft. Chris Sloan reveals how JetBlue Airways has broken from the norm in an exclusive chat with the firm’s president and chief operating officer, Joanna Geraghty
Sometimes things are just not meant to be. Last year was supposed to be a time of celebration as JetBlue Airways hit its 20th anniversary. Unfortunately, COVID-19 had other plans as the whole industry was brought to its knees on a scale never seen before.
High-flying JetBlue was no exception to the devastation. From its Q4 2020 results, the New York-based carrier recorded a capacity reduction of 47% and a 67% plummet in revenue year on year. Meanwhile, the halcyon days of a healthy 10.8% profit margin in 2019 were ravaged by a 77% loss just 12 months later – and that is better than most. The situation is dire, but instead of clipping its wings, JetBlue is playing the long game.