News Review ITB Berlin 2019
In March, more than 100,000 members of the travel trade gathered for this year’s ITB Berlin – the world’s largest conference of its type. Airliner World’s Gordon Smith was in the German capital and recaps on the key aviation developments.
THE NUMBERS alone are impressive. Over five days, more than 10,000 exhibitors from 181 countries and regions display their products and services within 26 enormous halls. According to event organisers, 113,500 trade visitors attended this year, marking a 3% increase on 2018 and cementing the show’s position as one of the world’s largest travel conferences. Such is the importance of ITB Berlin, some view the annual event as a barometer for the health of the wider aviation and travel sectors. This year, the general consensus among delegates was one of cautious confidence, despite challenging economic and political headwinds.