Why British Airways raced an E190 against the GB Rowing Team

The airline has been busy raising funds for Comic Relief
 

British Airways threw down the gauntlet to the GB Rowing Team with a race against one of its Citiflyer Embraer ERJ-190SR jets at London City Airport in aid of raising money for Red Nose Day.

You can watch the video below.

Teaming up with Comic Relief celebrity supporters Alison Hammond and Rylan Clark, the airline set out to see whether its Embraer ERJ-190SR  G-LCAE (c/n 19000539) could beat the GB Rowing Team – with London City Airport chosen as the runway runs parallel to the waters where many Olympic and World Champion rowers train.

The rowing team was a mixed eight boat, and comprised of a cox, four female and four male crowers, all put together by rowing legend Sir Steve Redgrave.  

British Airways

Sir Steve Redgrave, an honorary trustee of Comic Relief and five-time Olympic gold medal rowing champion, said: “As a trustee for Comic Relief, it’s so fantastic to combine my passion for rowing with a cause so close to my heart. I trained at these docks for many years, so I know them well, but seeing a challenge like this was certainly a first for me. It was a lot of fun and a privilege to be a part of - I’m so pleased to have had the opportunity to help raise awareness for British Airways’ Flying Start charity partnership, that has helped millions of individuals worldwide with its fundraising.”

Mary Brew, British Airways Community Investment Manager said: “We’re so proud to have reached the 13th year of our long-standing partnership with Comic Relief. It’s the generous donations of our customers and the fundraising efforts of our colleagues that has helped us reach another milestone this Red Nose Day.”

British Airways

British Airways also announced it has raised £27.3 million for Flying Start, through the airline’s global charity partnership with Comic Relief, over the past 13 years since launching in 2010.

Other fundraising effort for Red Nose Day, which returns Friday March 17, include 56 members of cabin crew taking part in the carrier’s eighth trolley dash, which will involve pushing aircraft trollies more than 15km (just over nine miles) around London.

British Airways