This marks the first time in more than 20 years that the airline has updated its uniforms.
The collection includes a variety of options for both men and women, including tailored three-piece suits for men, skirt and trouser options for women, and a modern jumpsuit – which is an airline first. In addition, a tunic and hijab option has been included.
Boateng worked closely with a number of staff members from various roles within the company to understand the specific requirements and functionalities that the uniform needed to have. More than 1,500 staff members participated in 50 workshops to help develop the collection.
To ensure that each garment was fit for purpose, the uniform has undergone extensive testing over the last six months. Cabin and flight crew uniforms were put through their paces on cargo flights across Europe, while engineers secretly wore the new uniforms while working on aircraft at Manchester and Cotswold airports. Outdoor garments were also tested in deluge showers and freezers at -18°C to ensure they were water resistant and durable enough to withstand extreme weather conditions.
The design of the uniform was inspired by the airline itself, its staff, and the art of flying. The airwave pattern, which features across the entire collection including jackets, t-shirts, buttons, and ties, was inspired by the movement of air over an aircraft wing. The jacquard fabric used in all of the tailored garments features a variation of BA’s iconic speedmarque.
Sean Doyle, chairman and CEO of British Airways, commented on the new uniform, saying: "[It] is an iconic representation of our brand, something that will carry us into the future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. From the very start, this has been about our people. We wanted to create a uniform collection that our staff are proud to wear and, with the help of over 1,500 colleagues, we are confident that we have achieved this."
The new uniforms will be rolled out gradually, with engineers and ground operations agents being the first to wear them from the spring. Cabin crew, pilots, and check-in agents will follow suit in the summer. The current uniforms, designed by Julien MacDonald OBE, will be donated to charity or recycled to create toys, tablet holders, and other items. Some of the items will also be donated to the carrier’s museum.