Continuous product development is the name of the game for ATR as it seeks to maintain its market-leading position.
Zuzana Hrnkova, ATR’s vice president of marketing explains its current product improvement work to Airliner World.
ALL PHOTOS ATR UNLESS STATED
Life as a market leader can be as much a challenge as reaching the top position in the first place. Although everyone works to guard against it, complacency can creep in. At ATR, however, no such issue looks likely, as the turboprop manufacturer has a raft of research and development programmes under way to ensure its products retain their competitive edge.
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