Launceston Airport has won a string of awards for its customer-first approach. Chris Frame travelled to the self-styled ‘brand champion of Tasmania’ to find out more.
Far below us, the infamously rough waters of Bass Strait glisten in the sunlight before giving way to rolling green hills as we cross the coast. We continue south, parallel to the River Tamar before turning through almost 180° onto the final approach for Runway 32L. Touchdown is smooth, and our Boeing 737 is slowed to near-walking pace before we vacate onto the parallel taxiway. This is a rarity among smaller airports in the region, but one that expedites the turnaround by negating the need to taxy to the end of the runway and then double back. We make our way to the nearby terminal building. Welcome to Launceston (LST).