Dubai International Airport operator Dubai Airports, in partnership with hospitality IT specialist Servy, has launched DXB&more, an ordering service that does not require users to download an app.
The creation of DXB&more was in direct response to the ever-evolving needs of the busy traveller, providing an alternative to shopping and dining before a flight. The service is available to travellers using Terminal 3 at Dubai Airport (DXB) and can be accessed via the Wi-Fi landing page, through QR codes around the airport or by visiting DXBmore.com. Plans to extend the offering to the airport’s other terminals are in place and will be announced in 2022.
Eugene Barry, EVP commercial at Dubai Airports, said: “Our objective is to create and test new ways of communicating with travellers before, during and after their journey with us, and raise awareness of the full range of shopping, dining, and hospitality experiences across our airport by integrating all of these channels on a single platform, while speaking directly to the consumer. It is also a way of supporting our important commercial partners and optimising opportunities jointly, by broadening the very definition of commercial boundaries and reshaping our partnerships.
“By introducing DXB&more to Dubai International, we are presenting our guests with a convenient and almost contactless way of enjoying their time in the airport. For busy travellers short on time, families who prefer to stay in one place or guests of the many airport lounges, DXB&more means they can shop in Duty Free or have something to eat from their favourite restaurant, without having to go too far.”
DXB&more allows users to view a selection of Duty Free shopping and restaurant menus and place shopping and F&B orders on the DXBmore.com website. Travellers then have the option of picking up their order at the retail outlet or restaurant, or having it delivered directly to their chosen location across DXB’s Concourses B and C.
The delivery service, which is being fulfilled by Dubai Duty Free, links airport guests and employees to more than 25 retail and restaurant partners who have already signed up to be a part of the offering – including The Daily DXB, Tranzeet, Costa, Fix and McDonald’s.
The platform will later develop into an all-encompassing digital DXB experience, bringing together digital entertainment partners, more shopping and live experiences to guests already in the airport and those who are due to travel.