Eurowings Discover rebrands

Lufthansa Group has rebranded its leisure subsidiary Eurowings Discover as Discover Airlines.

The first aircraft to be painted in the airline’s new livery, designed by Hamburg-based agency Scholz & Friends, was Airbus A320, D-AIUR (c/n 6985), which arrived at the airline’s Frankfurt base on September 5.

It operated its first revenue flight to Palma the following day. A gradual rollout of the fresh brand identity has followed, including new online presence and airport signage. Updates to crew uniforms and cabin furnishings will begin in December.

First launched with its air operator certificate in July 2021, the airline has transported more than four million passengers across a network that covers the Mediterranean, Africa, North America and the Caribbean.

For summer 2024, Discover Airlines will offer 33 short and medium-haul routes from Frankfurt plus 17 long-haul destinations. It opened its second base at Munich in summer 2022 and plans to resume long-haul flights from the Bavarian hub in 2025. As Eurowings Discover, it had a fleet of ten Airbus A320s and a dozen A330s. Six additional airframes will join this year, taking its total to 28.

AirTeamImages.com/Moises Mendoza

Speaking of the rebrand, CEO Bernd Bauer – also in charge of Edelweiss Air – said: “The start-up phase is behind us and we are working on sharpening our profile as well as a clear positioning in the segment of higher-value leisure travel. This is also expressed by the brand identity, which at the same time underlines our affiliation with the Lufthansa Group.”