Long known as a lover of all things technical, Japan is the latest country to catch the attention of ambitious eVTOL developers.

The global push to achieve emissions-free air travel has spawned a crowded field of eVTOL (electric vertical take-off and landing) players. But one UK-based start-up is leading the pack when it comes to exploring opportunities for sustainable flying taxis often referred to as Advanced Aerial Mobility (AAM) – especially in the lucrative Japanese market. Vertical Aerospace recently secured an order for 200 aircraft from Marubeni Corporation, one of Japan’s foremost trading and investment conglomerates, and now claims to have the largest number of declared pre-orders for eVTOLS, not just in the east Asian economic powerhouse but anywhere in the world.