The move is designed to stimulate demand and provide travellers with even more flexibility
Helsinki-based Finnair has introduced a new one-way fare structure for its intra-Europe and domestic connections from today (Jan 12).
The strategy is designed to stimulate demand and make it easier for people to plan their travel during COVID-19.
“We want to offer our customers more choice and flexibility and removing the complexity of return fare rules makes buying simpler and more transparent. Now the best fare levels will be available for all customers regardless of the length of stay in the destination. This is something our customers have wished for,” said Ole Orvér, chief commercial officer at Finnair.
Typically, one-way fares are more expensive than returns, so this initiative will be very welcome for those who would benefit from the flexibility offered by the ticket type.
Customers can still choose a return ticket instead of one-way. No changes are required to bookings made before January 12, 2021.
“We expect travel demand to gradually pick up towards and during the summer, and we will increase our offering accordingly. One-way pricing is one way of stimulating demand and making it easier to plan travels in this situation,” added Orvér.
In addition, the firm has frozen the expiration of its frequent flyer points for customers, meaning no points will expire before the end of August this year. Finnair has also continued its flexible ticket change policy for books made before August 31, 2021.