Blue Air promotes itself as a ‘smart flying’ airline and not a low-cost carrier. Intrigued, Airliner World’s James Ronayne visited its Bucharest home to discover the meaning behind the branding.
Blue Air has enjoyed rapid expansion in recent years as its hybrid model appeals to a growing number of travellers.
AIRTEAMIMAGES.COM/ RUDI BOIGELOT
A irlines are having to work increasingly hard to stand out from the crowd in the highly competitive European market. By positioning itself between the legacy airlines and low-cost carriers, Blue Air is providing a proposition that appeals to a growing number of travellers.
