Blue Air promotes itself as a ‘smart flying’ airline and not a low-cost carrier. Intrigued, Airliner World’s James Ronayne visited its Bucharest home to discover the meaning behind the branding.
A irlines are having to work increasingly hard to stand out from the crowd in the highly competitive European market. By positioning itself between the legacy airlines and low-cost carriers, Blue Air is providing a proposition that appeals to a growing number of travellers.
Founded in 2004, the Bucharestbased airline has enjoyed rapid expansion in recent years following a buyout by a group of Romanian investors. In 2016 alone the company inaugurated 25 new routes and significantly expanded its fleet. It has also expanded its footprint, with bases in Italy, Cyprus and now the UK, outside of its home market. These smart moves into strategic markets have paid dividends and are helping fuel further growth.