Flying Smarter

Blue Air promotes itself as a ‘smart flying’ airline and not a low-cost carrier. Intrigued, Airliner World’s James Ronayne visited its Bucharest home to discover the meaning behind the branding.

img_53-1_79.jpg
Blue Air has enjoyed rapid expansion in recent years as its hybrid model appeals to a growing number of travellers.
AIRTEAMIMAGES.COM/ RUDI BOIGELOT

A irlines are having to work increasingly hard to stand out from the crowd in the highly competitive European market. By positioning itself between the legacy airlines and low-cost carriers, Blue Air is providing a proposition that appeals to a growing number of travellers.

Become a Premium Member to Read More

This is a premium article and requires an active Key.Aero subscription to view.

I’m an existing member, sign me in!

I don’t have a subscription…

Why not join our community of aviation enthusiasts? Pick one of our offers and access a wealth of world-class aviation content.