Flying Smarter

Blue Air promotes itself as a ‘smart flying’ airline and not a low-cost carrier. Intrigued, Airliner World’s James Ronayne visited its Bucharest home to discover the meaning behind the branding.

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Blue Air has enjoyed rapid expansion in recent years as its hybrid model appeals to a growing number of travellers.
AIRTEAMIMAGES.COM/ RUDI BOIGELOT

A irlines are having to work increasingly hard to stand out from the crowd in the highly competitive European market. By positioning itself between the legacy airlines and low-cost carriers, Blue Air is providing a proposition that appeals to a growing number of travellers.

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