A huge air operation enabled two car assembly plants, separated by the Atlantic, to produce ultra-luxury vehicles. Marco Rossi relays the intriguing story
In the early 1980s, US automotive giant General Motors (GM) discovered that its Cadillac brand was losing its ‘appeal’. With the ultra-luxury market being dominated by European manufacturers, GM’s usual customers – typically younger and middle-aged men – were turning to the likes of Mercedes-Benz SL Class roadsters and Jaguar’s XJ-S coupé, as well as the offerings from Porsche and BMW.
