How Condor's bold new branding took shape

Condor’s striking new livery has stirred the airline world. Andreas Spaeth speaks to Remo Masala about the mixed reaction to his bold designs

Who says airliner fuselages must be predominantly white? No one. Yet most airliners appear as vast expanses of nothingness interspersed with a variety of lettering and logos applied often only as decals.

Most airline liveries exude a degree of routine and boredom. For many companies, it has become more of a commodity, just a necessity to display some kind of brand identity. Rarely is it seen as a unique opportunity to use the amazing billboard (or blank canvas) the body of a huge aircraft represents to really make a statement.

The airline's familiar blue and yellow have been joined by red, beige and green colourways
The carrier expects 80% of its fleet will be repainted by 2024. Its 16 Boeing 767-300ERs are set to be phased out, in favour of Airbus A330-900s, and as such won’t be repainted before they are retired

“The airline industry could be perceived as very commoditised, where all airlines have similar aircraft and offer a similar flying experience to customers,” said Peter Knapp, group chairman of London-based branding agency Landor & Fitch, in a recent interview with industry publication Authority Magazine.

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