How JetBlue is shaking up the transatlantic market

Our man in America, Chris Sloan, criss-crosses the pond to put JetBlue’s first JFK-London services to the test

In mid August, JetBlue fired a shot heard around the aviation world with the official launch of its first service across the North Atlantic to Europe. Nearly two and a half years after announcing its intention to transform the fiercely competitive New York-to-London market, JetBlue Flight 007 – ‘From America with Love’ – touched down at Heathrow. While the other famous 007, super spy James Bond, prefers his cocktails shaken, not stirred, JetBlue (known in industry circles by its IATA moniker B6) aims to do both: shake-up and stir this most high-profile of markets. Consider New York/JFK-to-London/Heathrow the first shot from its golden gun.

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