Iceland’s PLAY goes transatlantic

Reykjavík-based low-cost airline PLAY has unveiled its plans to launch transatlantic services next year.

The operator – which began flying in June – will operate flights linking London/Stansted with Baltimore/Washington and Boston/Logan from April 20, 2022, and May 11, 2022, respectively.

All services will go via the airline’s hub at Keflavík Airport. Tickets went on sale today for as little as £169 one way for a standard fare.

All photos PLAY

Birgir Jónsson, PLAY CEO, said: “Travellers around the world are hungry to venture to new destinations and we’re proud to expand PLAY’s service to the United States, offering both American and European travellers a new way to reach iconic destinations. With our reliable and affordable flights, travellers can enjoy their holiday destination rather than overspending on the flight to get there.”

Photo: Great Circle Map

Transatlantic links to Baltimore are expected to depart from Stansted four times a week on Monday, Wednesday, Friday and Sunday with a 1 hour 25 minutes layover in Reykjavik. Flights to Boston will also depart four times a week, with a 1 hour 50 minutes stopover.


PLAY leap across the pond follows in the footsteps of another low-cost Icelandic airline called WOW air which collapsed in March 2019.

Jónsson – who was COO and deputy CEO at WOW air between September 2014 and October 2015, and CEO of Iceland Express – highlights that PLAY will apply the lessons learnt from the other venture.

Speaking to KeyAero in May, he said: “What I think happened in both those cases is that they grew too fast.

“They basically lose control of their growth and by doing that they lose control of their cost. I think we can learn a lot from that history, and we are trying to take our growth in a much more measured manner.”