The inside story of how easyJet took on British Airways

In what was truly a David versus Goliath fight, the fledgeling budget carrier managed to withstand everything thrown at it by the national airline. Key.Aero chats with Tony Anderson, the firm’s first marketing director, to find out how 

“To British Airways – your high fares made this book possible,” writes Anderson, in the dedication section of easyJet Rising. 

His lates

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