“I never saw myself as an airline guy” – Interview with Norse CEO Bjørn Tore Larsen

In the first part of an exclusive Key Aero series, Gordon Smith meets from the man hoping to crack the low-cost transatlantic market once and for all...


Waking up in the city that never sleeps, I make my way a couple of blocks north to have a morning coffee with Bjørn Tore Larsen, chief executive of Norse Atlantic Airways. Despite the pressures of the previous few weeks, I find him in good spirits and enjoying the warmth of the midsummer Manhattan sunshine. Upon first impression, he is everything you’d expect from a modern Nordic airline CEO – but appearances can be deceptive. 


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