JetBlue reveals plans to ‘reinvent’ economy on London routes

After unveiling its premium product earlier this year, the New York-based carrier has turned its attention to its economy offering 

JetBlue Airways has announced more details of its plan to shake up the transatlantic market by launch its core offering for economy class travellers. 

When the New York-based carrier begins its London services later this year, it hopes to bring a whole new level of service to the market by offering a customisable complimentary meal service, spacious seating and free in-flight connectivity and entertainment. 

JetBlue A320
The carrier plans to operate brand-new Airbus A321XLRs on the routes to London. Airbus

“From generous personal space to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “We know all too well the pain points of international flying – the dreaded centre section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.” 

JetBlue’s transatlantic flights will feature its newest innovation – a build-your-own meal designed by the New York-based restaurant group, Dig. Unlike traditional meal services, the company’s transatlantic food offering will put the customer in control, allowing them to tailor their own meal right on their seatback screen. 

JetBlue A321neo
JetBlue accepted its first A321neo in June 2019. Wikimedia Commons/Adam Moreira

The carrier highlights its seats saying they are 18.4 inches wide and offer 32 inches of legroom – the most leg space in standard economy of any transatlantic carrier, JetBlue claims. 

With Thales AVANT and ViaSat-2 connectivity, the operator says it will be the only airline to offer unlimited, free high-speed Wi-Fi on all transatlantic flights, providing customers in both Mint and core with the ability to connect devices and stream, surf, or chat during the entire flight, from gate to gate. 

In February, the firm revealed its redesigned premium Mint cabin, marking the first major change of the product since 2014. 

The carrier is yet to confirm which London airport it will be operating to, instead saying that detail would be announced at a later date.  

However, it was revealed last month that JetBlue had been awarded some slots at London/Heathrow, but it isn’t known whether these are sufficient to support the services it plans to operate.