Ahead of its highly anticipated London route launch, the US carrier has shown off its first major premium product redesign since its introduction in 2014
New York-based airline JetBlue has unveiled a reimagined version of its popular premium product Mint, for its upcoming transatlantic services which are set to begin this year.
For the new connections, the carrier will offer up to 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion and various other design touches.
In addition, the first two seats in the front row – dubbed Mint Studio – will offer an extra side table for added productivity and a guest seat that can accommodate an additional customer during the cruise stage of flight.
“Mint was an idea to make premium travel across the US less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, president and chief operating officer, JetBlue. “It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
This is the first major redesign of the product since its introduction in 2014 and will start on the airline’s highly anticipated London flights this summer. A 16-seat layout will debut on a limited number of flights between New York and Los Angeles later in the year.
