A youthful new management team and a renewed focus on innovation has the exciting potential to revitalise Korean Air as one of the world’s most dynamic national carriers. Gordon Smith goes behind the scenes with the company to learn more.
Appearances aren’t always deceptive. Situated on the fringes of Seoul/Gimpo, Korean Air’s imposing corporate headquarters look similar to countless others straddling the airport’s perimeter fence. It is what you would expect from one of the region’s flag carriers: grandiose in scale, but otherwise fairly generic.