With a career spanning more than 35 years, Barbara Kracht – Airbus’ former VP of media relations – experienced first-hand the impressive growth of the pan-European airframer. Here, she tells Thomas Haynes about her time working for what is now one of the biggest names in the business
• Barbara Kracht worked for Airbus as VP media relations for more than 35 years
ALL IMAGES VIA AIRBUS UNLESS STATED
There are few people who have witnessed the meteoric rise of Airbus at a closer range than Barbara Kracht. From an obscure start-up in the 1970s all the way through to joining its US rival Boeing, the former vice-president of media relations at the pan-European firm has seen it all.
