Madame Airbus

With a career spanning more than 35 years, Barbara Kracht – Airbus’ former VP of media relations – experienced first-hand the impressive growth of the pan-European airframer. Here, she tells Thomas Haynes about her time working for what is now one of the biggest names in the business

 • Barbara Kracht worked for Airbus as VP media relations for more than 35 years 

There are few people who have witnessed the meteoric rise of Airbus at a closer range than Barbara Kracht. From an obscure start-up in the 1970s all the way through to joining its US rival Boeing, the former vice-president of media relations at the pan-European firm has seen it all.

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