New Icelandic Airline PLAY to Launch

Just over seven months after Iceland’s WOW Air collapsed, the country’s newest airline is beginning to take shape, having confirmed it will be called PLAY.


The airline will be headed by former WOW Air accountable manager and VP operations, Arnar Már Magnusson. The new low-cost airline has opted for Airbus A321 aircraft beginning with two leased examples enabling operations to begin by the end of the year. The carrier plans to expand to six aircraft in spring 2020, increasing to ten within three years.

Icelandic media report that the carrier has applied for an air operator certificate but has yet to receive it. Like WOW Air, PLAY hopes to connect Iceland with Europe and North America beginning with six European destinations, adding four US cities in time for the summer season next year.
In July, Avianta Capital announced it would be investing $40m in the new venture for a 75% stake.

Ticket sales are set to begin later this month and as part of the launch, the airline is planning to give away 1,000 free tickets.