New Icelandic low-cost airline ‘PLAY’ launches

As international travel resumes for Brits, a new airline has arrived on the scene with flights between the UK and Iceland

Icelandic start-up airline PLAY plans to launch operations next month with services from London/Stansted to Reykjavik expected to begin on June 24. 

Offering competitive fares under a low-cost business model, the firm – which will use a fleet of Airbus A321neo aircraft – obtained its air operators certificate last week and has today begun selling tickets for the first time.

The carrier has opted for the Airbus A321neo to be the cornerstone of its fleet. PLAY

Iceland, which features on the UK’s ‘green travel list’, makes for a desirable holiday destination for Brits all year round, according to the company. 

Birgir Jónsson, CEO of PLAY said: “It’s brilliant to be able to open up Iceland to UK travellers and offer competitive fares now that international travel has resumed. While the UK market knows Iceland well, the destination has changed a little recently with the volcanic eruptions in the Reykjanes Peninsula. Certainly, a must-experience for UK travellers." 

Executives from the carrier on board the maiden example ahead of hand over. PLAY

PLAY will operate direct flights to the Atlantic island from Stansted, with a four times weekly service on Mondays, Thursdays, Fridays and Sundays. The airline says it aims to eventually introduce a daily link. 

The operator’s fleet currently comprises a single A321neo with 192 seats in a single-class configuration. The three-year-old maiden example, TF-AEW (c/n 8008), is set to be delivered imminently.  

The roster will eventually grow to consist of three narrowbody jets. 

PLAY’s business model of linking Iceland with Europe echoes that of defunct carrier WOW air. Some of its top executives also held roles within the former airline including CEO Birgir Jónsson who was chief operating officer for the firm.