New special livery for Alaska Airlines

The new livery will coincide with the carrier celebrating 15 years of service to the Aloha State.

Alaska Airlines is partnering with Hawaii-based illustrator Shar Tuiʻasoa of Punky Aloha Studio to design a second special livery to celebrate more than 15 years of service to the Hawaiian archipelago.

Tuiʻasoa is an acclaimed illustrator and author known for her bold, colourful and strikingly modern graphic style that showcases Polynesian heritage. She has also worked with companies such as Amazon, Disney and Sephora, to name but a few.

Alaska’s previous Hawaiian-inspired livery on Boeing 737-890 N560AS (c/n 35179)
Alaska’s previous Hawaiian-inspired livery on Boeing 737-890 N560AS (c/n 35179) Aviation Image Network/Simon Gregory

Daniel Chun, Alaska Airlines' director of sales, community and public relations for Hawaii, said: “With the recent retirement of our first Hawaii-themed livery, we are thrilled to be working with another local artist to honour our connection to the Hawaiian islands.

“We love Shar's work, and we share many of the same values and commitment to Hawaii. It's our goal to not just paint an airplane, but to carry the message about being a mindful traveller and invite our guests to join us in caring for Hawaii and the many places we live and fly.”

Shar Tuiʻasoa added: “I'm honoured to draw inspiration from our keiki (children), who have pledged their commitment to mālama 'āina (care for the land) and hope that the end result will motivate others to do the same.”

Alaska said the artwork will reflect Hawaii's Pledge To Our Keiki and is due to be revealed later this year.