Niki Lauda’s preference for Bombardier-built business jets led to him becoming a brand ambassador for the company. He took delivery of his first Global Express, a 6000 variant, in February 2015. BOMBARDIER

Keith Otto recalls the life and airlines of Niki Lauda, the Formula 1 legend who swapped pitstops for cockpits to found and run several airlines during a four decade career in the aviation industry.

Over the past 100 years, the commercial aviation industry has provided a wealth of interesting characters, whether entrepreneurs seeking out new markets, pioneers keen to push the boundaries or innovators exploring the latest available technology.

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