Primera Air has just entered the increasingly competitive transatlantic market. Its CEO Hrafn Thorgeirsson talks candidly to Airliner World’s Barry-Woods-Turner about the new services, his ambitious future plans and why he likens himself to a Boy Scout.
Under the hot spring Essex sunshine Primera Air’s new Airbus A321neo stands ready on the apron of London/Stansted Airport waiting for its first farepaying load of passengers. This is the start of a busy period for the carrier as it launches routes to the Eastern Seaboard of the US and Canada from three European departure points: Stansted, Birmingham and Paris.
The airline will be familiar to some readers, especially those who visit the holiday resorts of southern Europe and the Canary Islands; but the name maybe unknown to others. However, this is all about to change as Primera Air embarks upon the biggest expansion of its fleet and network in the airline’s history and, more importantly, launches its first longhaul scheduled services.
“Our main objective is to fly anywhere we think we can make a profit and where traffic rights will allow us to fly. “ Hrafn Thorgeirsson, Primera Air’s CEO
Breaking with Tradition
Primera Air has had a somewhat interesting …
