Primera Air has just entered the increasingly competitive transatlantic market. Its CEO Hrafn Thorgeirsson talks candidly to Airliner World’s Barry-Woods-Turner about the new services, his ambitious future plans and why he likens himself to a Boy Scout.

Under the hot spring Essex sunshine Primera Air’s new Airbus A321neo stands ready on the apron of London/Stansted Airport waiting for its first farepaying load of passengers. This is the start of a busy period for the carrier as it launches routes to the Eastern Seaboard of the US and Canada from three European departure points: Stansted, Birmingham and Paris.