Norse Atlantic reveals first routes and launch date

The latest company to attempt to make ‘low-cost low-haul’ viable has revealed its launch strategy. Norse Atlantic Airways – not to be confused with Norwegian – has today (April 29) started selling tickets for its first quartet of transatlantic routes.

The Nordic carrier has confirmed that its first flight will depart Oslo/Gardermoen for New York/JFK on June 14 this year. Promotional prices start at just NOK 995 ($129, £85) one-way, although it should be noted that this is the most stripped back fare and does not include checked luggage, meals, seat selection or other ‘frills’.

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