Reimagining the Emerald Aisles

In the 20 years since Aer Lingus last updated its brand, the airline – and arguably Ireland itself – has transformed the way it does business. Gordon Smith travelled to the Irish capital for a privileged first look at the new identity and to learn what it all means for the flag carrier’s grand plans.

Unveiled at Dublin Airport, where it was painted on site – A330-300, EI-EDY (c/n 1025) was the first widebody to receive the new look.

In an industry as fast-paced as commercial aviation, it can often feel like every company, from aircraft manufacturers to onboard caterers, are constantly striving for something new. Whether it is cutting-edge engine technology or a ‘must try’ seasonal menu from an on-trend celebrity chef, this continued search for the next big thing is part of what makes our sector so fascinating. It is therefore surprising when a major carrier hasn’t been tempted to tinker with its core branding for well over 20 years.

Become a Premium Member to Read More

This is a premium article and requires an active Key.Aero subscription to view. You can also access it if you’re subscribed to one of our Key Publishing magazines.

I’m an existing member, sign me in!

I don’t have a subscription…

Why not join our community of aviation enthusiasts? Pick one of our introductory offers and access a wealth of world-class aviation content.