Rise of the Ultra Low-Cost Carrier

As ultra low-cost carriers enter the Canadian market for the first time, James Careless evaluates how they will be received by passengers and the duopoly of Air Canada and WestJet.

Air Canada and WestJet have made it extremely difficult for new carriers to survive in the Canadian market.

Canada has historically been a graveyard for low-cost airlines. The one exception is WestJet, which has gone from a regional start-up in 1996 to one of the nation’s two mainline carriers – Air Canada being the other.

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