Rise of the Ultra Low-Cost Carrier

As ultra low-cost carriers enter the Canadian market for the first time, James Careless evaluates how they will be received by passengers and the duopoly of Air Canada and WestJet.

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Air Canada and WestJet have made it extremely difficult for new carriers to survive in the Canadian market.
AIRTEAMIMAGES. COM/ADAM TETZLAFF

Canada has historically been a graveyard for low-cost airlines. The one exception is WestJet, which has gone from a regional start-up in 1996 to one of the nation’s two mainline carriers – Air Canada being the other.

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