Saudi Arabia’s newest airline, Riyadh Air, has digitally revealed its second livery just in time for the launch of the 2023 Dubai Airshow.
The new scheme is more subtle than its previous one, unveiled at the Paris Airshow in June. It features a lavender and white fuselage with an indigo tail. Riyadh Air titles are written in English and Arabic with its logo on the tail, engines and aircraft belly.
According to the airline, owned by the Public Investment Fund: “The second livery reflects Saudi Arabia’s forward-thinking ambitions using iridescent colour to add a modern twist to the innovative design, which along with intricate bold text, makes Riyadh Air instantly recognizable, whether on the ground or in the skies.
Tony Douglas, chief executive of Riyadh Air, added: “As the largest start-up in commercial aviation in decades, we are delighted to unveil to the world Riyadh Air’s second livery, which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual-liveries on an active fleet. This iconic second livery is the latest milestone for Riyadh Air as we shape and disrupt the future of air travel and aviation, with many more things to come.”
The airline plans to launch flights in 2025 and intends to fly to over 100 destinations worldwide. It placed a firm order with Boeing for 39 787-9s plus options for a further 33 in March. It is also expected to announce a multi-billion-dollar deal for narrowbody airframes at this week’s show.
Riyadh Air has also signed a Memorandum of Understanding (MoU) with electric vehicle (EV) manufacturer Lucid Group. Two Lucid Air cars, wrapped in the Riyadh Air colour scheme, are on display at its 350sqm Riyadh Air pavilion at the show.
Three other mobile vehicles will transport visitors to and from the event at Dubai’s Al Maktoum International Airport. The MoU marks “the [airline’s] first innovative partnership…aligned to a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial and operational streams for targeted guests and travellers.”