Regional Express, commonly known Rex, has been a leader in Australia’s regional airline market for more than a decade and a half. Bernie Baldwin discovers how it has built and maintained its imperious position
It is unlikely to pick up accolades for best embedded IFE selection or first-class cabin suite, but at award ceremonies around the world where a role in delivering regional airline services is lauded, Regional Express (Rex) has featured aplenty.
Formed in 2002 by combining two Ansett Australia subsidiaries – Kendell Airlines and Hazelton Airlines – after the parent company went bust, Rex has turned a profit in almost every year of its existence. Indeed, it was Aviation Week’s Top Performing Regional Airline from 2009 to 2014 inclusive.