What’s in a name? Here are half a dozen examples of carriers with some fairly odd brands
Naming any business can be tricky, but finding a suitable moniker for an airline can be even harder. There’s a limit to how many words you can put in front of ‘air’, ‘aero’, ‘airlines’ and ‘airways’ before it starts sounding repetitive.
Sometimes it’s good to just break the mould and go for something completely different. Take Twitter for example: it sounds normal now but back in 2006 when it was founded, the name was very unusual.