STARLUX CEO's plan to stand out amongst strong competition

The Far East is synonymous with airlines that have earned a reputation for impeccable service. That’s why when a new entrant appears on the scene, it’s bound to turn a few heads. Chris Smith sits down with Glenn Chai, the CEO of Taiwanese carrier STARLUX, to find out its strategy for standing out amongst strong competition

Taiwan has long been home to operators that have collected awards in recognition of their products and services, with the likes of China Airlines and Eva Air now operating expansive route networks. If you take time to delve into the vision that spurred the creation of STARLUX, you would be forgiven for thinking that the days of this duopoly, could possibly be numbered. Glenn Chai, the firm’s CEO, gave Airliner World a detailed insight into how he hopes its unique and chic offering – which is based in one of the most competitive regions – will allure the most discerning of passengers.

The carrier took to the skies for the first time on January 23, 2020. All images STARLUX unless stated

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