As the ‘inclusive tour’ business blossomed in the late 1960s, British European Airways determined that the best way to increase its share of the holiday market was with a dedicated subsidiary. In the first of a two-part feature, David Ransted looks back at the early days of British Airtours.
AIRTEAMIMAGES.COM/CAZ CASWELL
British European Airways (BEA) approached the 1970s in a confident mood, with its growing fleet and route network supporting the ‘No.1 in Europe’ tagline of its advertising campaigns.