Transatlantic Transformation

In the Spotlight

With fierce competition among carriers likely to intensify even further in the years ahead, American Airlines is back on the front foot and ready for battle. Airliner World sat down with Tom Lattig, the company’s managing director of EMEA sales, to discuss its new multi-faceted approach for transatlantic travel.

Interview with a senior executive in the airline industry.

American is investing billions of dollars to improve its overall customer service proposition. ALL IMAGES AMERICAN AIRLINES UNLESS STATED

AW: Despite some recent welldocumented failures, the transatlantic market continues to feel crowded, both in terms of the number of operators, but also capacity. How is American Airlines (AA) separating itself from the competition?

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