Under Blue Brazilian Skies

With Azul Linhas Aéreas Brasileiras rapidly approaching its tenth anniversary of operations this year, Bernardo Andrade analyses the airline’s rapid growth and speaks to its former marketing and brand director, Gianfranco Beting.

Azul Linhas Aéreas Brasileiras E-190, PR-AZA (c/n 19000150) on final approach to Rio de Janeiro/ Santos Dumont’s Runway 02 with the Christ the Redeemer statue in the background.

Gradually, Azul has grown from its modest start as a regional airline to becoming a strong domestic and international carrier…

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