Uniquely Virgin

Virgin Atlantic has long been renowned for its style but, as Airliner World’s James Ronayne found out, there is more than enough substance to match.

Virgin Atlantic is two-thirds of the way through a £300m investment programme that has seen the airline overhaul its product both in the air and on the ground.

The airline, inspired by its PR-savvy founder Sir Richard Branson, has never been one to shy away from the limelight

Glitz and glamour have long been at the heart of Virgin Atlantic’s philosophy. The airline, inspired by its PR-savvy founder Sir Richard Branson, has never been one to shy away from the limelight including a series of highprofile route launches, the most recent being its new service to Seattle.

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