Virgin Australia announces new Link-up

Virgin Australia has signed a new codeshare agreement with Link Airways, expanding its reach across the country by around 45%.

Announced on January 18, the partnership will see Virgin Australia place its VA IATA code to 17 regional codeshare flights operated by Link. This will add approximately 90 weekly flights to the former’s domestic network, including destinations such as Inverell, Wollongong and Biloela that are not serviced by any other major airline. The codeshare also brings the total number of destinations available to Virgin Australia’s customers to 42, with 365 daily services operated by the two airlines.

Alistair Hartley, Virgin Australia’s chief strategy and transformation officer, said the partnership “underscores our commitment to delivering great value, flexibility and choice to Australians, and boosting connections for customers living in regional Australia.” He added that the airline’s passengers will all be able to enjoy seamless connectivity and loyalty benefits under the Velocity Frequent Flyer programme.

Link Airways
(Photo Link Airways)

Meanwhile, Link CEO Andrew Major said: “Link Airways is very pleased to join Virgin Australia in announcing this codeshare agreement, which will provide significant additional travel opportunities to passengers Australia-wide, particularly those in regional areas. Benefits will include better connectivity and more choice for regional customers thanks to Virgin Australia’s expansive route network.”

Link Airways is based at Brisbane airport in Queensland and currently operates a fleet of 14 aircraft, consisting of 14 34-seat Saab 340s and three Fairchild Metro 23s. Virgin Australia operates a fleet of nine Boeing 737-700s, 75 737-800s and three 737 MAX 8s, with five more on order.