Chris Frame looks at the genesis of the Virgin airlines brand in Australia and traces what’s made it so successful since its formation in 2000 as a low-cost carrier to a full-service airline today.

Virgin Australia A330 VH-XFJ taking off from Perth on March 27, 2018.
Key-Tom Allett

For much of the 20th Century, Australian air travel was dominated by a long-standing duopoly. Historically, domestic flights across the nation had been the arena of just two airlines; Ansett Australia and Trans Australian Airways (later called Australian Airlines).

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