VIRGIN AUSTRALIA BREAKING THE MOULD

Chris Frame looks at the genesis of the Virgin airlines brand in Australia and traces what’s made it so successful since its formation in 2000 as a low-cost carrier to a full-service airline today.

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Virgin Australia A330 VH-XFJ taking off from Perth on March 27, 2018.
Key-Tom Allett

For much of the 20th Century, Australian air travel was dominated by a long-standing duopoly. Historically, domestic flights across the nation had been the arena of just two airlines; Ansett Australia and Trans Australian Airways (later called Australian Airlines).

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