What sports teams do Saudia sponsor?

Saudia is the latest airline to delve into the high-profile world of sports sponsorship. Airliner World speaks to the carrier’s corporate marketing and communications advisor Ibrahim Binaquil to find out why.

Watch any major sporting event from Premier League football to golf and it’s increasingly likely you’ll spot the name of a major airline on team kits and uniforms or on surrounding advertising hoardings. For carriers keen to expand their global footprints, it’s a surefire way of reaching an audience of thousands if not millions, and unsurprisingly it’s big business – a 2021 GlobalData report revealed there were 85 airlines engaged in such arrangements, with around 275 deals worth an estimated $737 million.

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