Why JetBlue has decided to go transatlantic

The addition of Amsterdam means JetBlue has completed its initial ‘attack’ on Europe, with other flights offered to London and Paris. But what does transatlantic bring to the airline? Richard Schuurman finds out

Robin Hayes has completed dozens of first-flight ribbon cuttings as CEO of JetBlue, but the one on August 30, 2023, at Amsterdam/Schiphol was very special to him. “We are so happy to be here. This is the latest stage of our European expansion,” he said, shortly after arriving on the first service – B62288 – from New York/JFK on a wet Wednesday morning.

In 2019,

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