Boutique Air offers public service flights in the US using an impressive fleet of Swiss-made executive aircraft. Matteo Legnani travels to the US Pacific Coast to learn more about this unusually stylish scheduled operator.
Well-appointed rooms, luxurious fabrics and personalised service: 20 years ago, the concept of the modern boutique hotel revolutionised hospitality around the world. Having spotted the potential to adapt this model for the airline sector, Shawn Simpson founded Boutique Air and trumpeted the slogan, ‘Fly private for the cost of commercial’.