Boeing roars ahead thanks to Asian carriers

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Boeing roars ahead thanks to Asian carriers As plane deals go, this could well be the biggest prize in recent memory. In December, three major Asia-Pacific carriers are expected to place orders for more than 100 wide-body jets worth an estimated US$16.8 billion. And by the looks of things, Boeing looks poised to supply most of the planes. The Chicago-based aerospace company has been on a roll lately, racking up orders at a phenomenal pace for its 787 Dreamliner - and the new jet could account for half of the Asia-Pacific orders. But Boeing also is getting some unexpected lift from another plane: the 777. Thanks to the rise of its two most fuel-efficient widebody jets at a time of rising energy prices, Boeing has a potent one-two punch that could knock European rival Airbus into second place for years to come. Says Randy Baseler, Boeing vice-president for marketing: "We feel very confident about our strategy." Of course, in the bare-knuckles aviation game, a Boeing triumph is hardly assured. Airbus, famous for aggressive sales tactics, could swoop in at the last minute and undercut Boeing on price. But if Boeing wins all or even most of the Asia-Pacific orders, as many insiders expect, this could provide a major boost to the commercial side of its business, even as defence goes into a trough. While Boeing's third-quarter revenues and earnings suffered because of a four-week strike earlier this year at its commercial-airplane unit, the company raised its earnings outlook for this year and next, citing stronger demand for commercial airplanes. A big win in the Asia-Pacific region could add to Boeing's backlog of $98 billion worth of new planes and boost operating profits by $3.5 billion over the next five to seven years. Even better, a victory would further validate Boeing's twin-engine, point-to-point strategy -- based around the idea that carriers prefer to fly smaller, more fuel-efficient planes nonstop between two far-flung destinations. Boeing's resurgence comes at a time when Airbus is stalling badly. Delivery delays of its 555-seat A380 super-jumbo jet have angered key customers. And an inability to settle on the final design of its new A350 has given the 787 and 777 an even bigger head start. More troubling yet for Airbus: Its four-engine A340 is deemed a gas-guzzler. "Boeing sees Airbus as weak, and they're right," says Doug McVitie, an aerospace consultant who used to work for the European jetmaker. "Airbus has had a terrible year." Wires.
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This'll be another Boeing press release, then? I have no problem at all with people posting this sort of thing, but please remember to properly credit the source. It's good manners and it'll keep us on the right side of serious men with threatening briefcases. :D Thanks GA
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Apologies, It was taken off our company web site...
Profile picture for user Grey Area

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That's OK, mate. No apology necessary, and thanks for the edit. :)

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thanks sky cruiser, an interesting read............airbus recently released an internal financial revuew of the year soo far, interestingly they mention that boeing are selling the 737 and 777 with upto half price discounts with good discounts being given on the 787 also...........is this malicious rumour, or can anyone add anything concrete? coanda

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This has got to be mallicious rumour, funny when they said this I bet they forgot the huge discounts they gave easyjet and Air Berline. I can't personally see a manufacturer selling an aircraft at half price, maybe they cud cut the aircrafts price down to the bone so it breaks even but half price on a B777 is near on £100Million off something im sure B can't afford.

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well, there were no specifics about who got what, so I couldnt tell you exactly what the highest offered discount was on a 777, I see no reason why airbus finance should make these kinds of things up
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Congratulations for Boeing. But do they have to beat on Airbus and show open joy about their (possible) problems? This doesn't sound like an official Boeing press release cause I don't think they will print it that dumb. Maybe you can clarify the source and give a link. Thx.
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But without denying that Boeing has gained momentum and will reestablish a good position in the business a disagree with the article. I don't see Airbus in major difficulties. Unfortunately most newspapers interprete delays in a technical program always as big trouble. The delay in the A380 program will have a negative effect on Airbus, but I guess it will be forgotten if the A380 fulfills the promised performance. Boeing has a few tough years to go as orders may pick up but you don't get money for orders. But I am confident they will manage the expenses, especially as Boeing has a very strong non-civil source of income.