Working in collaboration with Omnevo, the operator hopes to develop the digitalisation of products and services at the hub in the future
The operator of Frankfurt Airport, Fraport AG, and provider of digital platform solutions, Omnevo, have announced the launch of its newly developed omnichannel e-commerce system based at the German hub.
The long-term partnership between the two companies has been extended for another five years to help develop the digitalisation of the products and services available at the site.
The existing digital solution platform, ‘go live’ – which was developed by Omnevo’s parent company, AOE – was migrated into the firm’s latest version. Through this original agreement, Fraport utilised the software to become the world’s first omnichannel airport.
“We are delighted to share this new five-year agreement with Fraport to continue our future-oriented work in the implementation of a sustainable and profitable business model for the global travel retail sector, which we proudly pioneered with Fraport at Frankfurt Airport, in 2015, as our first airport customer,” said Kian Gould, founder and CEO of AOE and chairman of Omnevo.
"Fraport and Frankfurt Airport have since maintained their clear focus on the vision that originally motivated Fraport to digitalise its business model, namely, to transform stationary trade into an omnichannel travel retail and shopping hub, with the ultimate goal of serving passengers with relevant information, shopping options and services – all instantly available, in the right place, at the right time.”
Jens Paul, head of retail and digital and Fraport AG, added: “By continuing on our digital path, we are able to react much faster and more flexibly to unpredictable situations and dynamic market developments and to implement new digital business models.”
The aviation marketplace solution for travel retail sales can now operate with a decreased cost, according to the organisations. This allows for the creation of new revenue opportunities for crisis-hit hubs.
Non-fliers are also temporarily able to use the platform to conduct online shopping for a limited time.
The system has been implemented at other airports internationally, including Heathrow and Auckland.